There are lots of ways you can tell that this is a horror magazine and not only because of the title of 'Horror' but also because of the dark demonic color's ( Black and Red ) which connotes evil and lust. The mast head is a thick blood red with splattered blood looking stuff coming off the masthead. They have used really good cover lines 'The nastiest films ever made' this obviously is going to indulge an Horror movie fan because they would want to see this 'A-Z OF HORROR'there is a Pegi rating of 18 in the bottom right of the cover just as there would be on a DVD case and being a horror movie fan myself when i see a rating that is not a 18 i tend too think that it is not going to be as good and have as much blood and gore and scares as an 18 would have, so by having this rating on it makes it more appealing.This magazine also is giving away '8 great free gifts' which would attract anybody to the magazine especially as they are posters and postcards which could be classed as memorabilia and many movie fans are stereotypically shown as people that would be interested in collectables and posters and things like that. The main cover image has 3/4 antagonists in horror which blood wielding weapons for example Chainsaws and knives these are certain antagonists trademark weapon like the chainsaw from the Texas chainsaw massacre which is a very popular well known horror film.
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